Once you launch your online site or store you will want to send as much qualified traffic to it as possible. Blogging is a great way to do this but for a lot of small business owners it feels overwhelming. They either feel like they have to write a blog post every day or they don't know what to write about at all. The truth is that it is not about quantity but rather quality.
In this post we are going to be giving some blogging tips so your post is more effective for you. The key is to blog with SEO in mind. SEO stands for search engine optimization and it is the process of optimizing your content so that search engines, like Google, find it faster and show it to more of your potential customers. Blogging with SEO in mind can also help you come up with more content ideas to write about. So let's get started with our top tips for blogging for your business.
Start with Keywords
Each time you begin writing a blog post you need to have a keyword in mind that sums up what the post is going to be about. You want to use a keyword that people are already searching for online, which can help your post be seen faster. To find your keyword for your blog post head over to the free Google Keyword Planner tool and get some suggestions. We find this tool extremely helpful and it can help you plan out a full editorial calendar of blog posts by going through its keyword suggestions. We cover more about SEO keywords in our free SEO guide and we highly recommend downloading it to learn more.
Optimize your Content
There are a lot of specific areas on your website that Google and other search engines look at when indexing your site. In each of these areas you will want to have your keyword listed. So, for a blog post, you will want your keyword in to appear in the blog title, url, image name, in the image alt tags, and also throughout your content. We breakdown these areas and how to actually add your keyword to them in our SEO guide. This is such a crucial step in blogging with SEO in mind because, by optimizing your content correctly, you ensure that your hard work of finding keyword doesn't go to waste. Although it may take a little bit longer in the beginning to blog with SEO in mind, it is absolutely worth it. It not only leads to more traffic for your blog post but also a better search engine ranking for your site overall!
If you've found this post helpful, check out our free SEO guide for more a more in-depth look at optimizing your site with SEO in mind.