One of the most common questions I get from small business owners who have a Shopify store is "Why do I need Google Analytics if Shopify has their own reporting?" This is a great question and my answer is always that you should utilize both. In this post I explain why Google Analytics is important for your online store and also share some recent video tutorials that walk you through the basics of Google Analytics.
About Shopify Reports
Shopify offers reports for their Professional, Unlimited and Shopify Plus plans. These reports are broken up into sections that cover product sales, order sales, payments, taxes, insights, and traffic. They are a great way to see how your store is performing without having to leave your Shopify store backend. Their data is well organized and easy to understand no matter your technical background.
About Google Analytics
Google Analytics has a huge variety of reporting tools that let you compare time periods and view data about your audience, acquisition, behavior, conversions, and even real-time site visitor information. There is so much information available through Google Analytics that it can feel overwhelming and confusing but the sheer quantity of data also means that can get a better insight into your site's traffic.
How they Compare & How to Use the Information
Google Analytics has a lot more information about your site's traffic and this can be extremely helpful for targeting in online advertising such as Facebook Ads and Google Ads. Google Analytics also allows you to set up conversion goals for your Shopify store, allowing you to track when a customer places an order, signs up for your newsletter, and emails you through the contact page form. Shopify reports is great for a quick overview but Google Analytics is going to give you a lot more actionable insights for your online advertising goals.
Google Analytics Video Tutorials
Check out some of our latest YouTube videos below to get step-by-step instructions on how to set up Google Analytics on your Shopify store, set up a conversion goal for your store, and also what information to pay attention to in your analytics reports.