Love and Sweat
We love fitness clothes so we were so excited to work with this client who owns a modern fitness store. All of the products they carry have very bold and modern designs with pops of color. We tied in their branding colors everywhere throughout the site and decided to make their purple color our bold "call to action".
We use the purple color not only for items like the "Add to Cart" button on their site but also on other areas we want their customer to go to like the Newsletter Signup and Instagram feed on the home page. By making both of these areas bold and colorful we are able to direct the customer's eyes how we want throughout the site.