This client is a non-profit that operates out of the Congo. A lot of their products have bright colors and patterns so we keep the site neutral with colors and focused more on using texture to style the site.
Not only are they trying to sell their handmade products but they are also trying to increase their individual donations. We made the donations a bigger emphasis on the site by creating them as individual products for people to buy instead of a catch-all "Donate" button. This lets the customer feel more connected with their donation and it makes it easier to purchase.
Check out more of the before/after images of the site on a case study post on our blog.