Real quick...
Before we get into the crazy fun math I know you are excited for...
I just want to take a second to acknowledge you!
Thanks for making it this far. My goal with this series was to share more of my story organically and transparently.
I also wanted to surround myself with more people that were like me.
Not that I was trying to hold up on one side of the internet, but more about the "vibes".
I love the saying “a rising tide floats all boats” and I truly believe that.
I think there is more than enough out there and so we should all be supportive of each other because there is enough to go around.
If you are going to bring a rain cloud of negativity with you, then you simply are not my people.
I’m tired of spending time with “not my people” and the energy and positivity they drain from me.
So, thank you for carving out the time to hear my story and hopefully I can help you in return.
Ok, so enough chit chat… it’s time for MATH!
I promised this would be fun, though, remember…
You have your “why” right? Well, how much will it cost you?
Tally it up. Seriously!
Let's tally it up...
No matter how big or small!
Whatever your “why” is, then write down everything that is included in it and give it a price.
So my examples included:
- Champagne Toast- $69 (monthly?)
- New treadmill- $2,299
- New pots & pans - $357
- Disney Trip- $7,235
- Japan first-class round trip tickets - $14,611 (x3)
- Outdoor playset- $549
- Summer garden- $125
But one other important thing I mentioned didn’t make this list. That was my slow mornings with my family.
So now would be the time to think about other costs you have for the behind-the-scenes of your why.
Do I feel stress free in the morning because I hired a house cleaner or got my groceries delivered?
Maybe I want to buy a new house so we have more room to play inside in the mornings while it is still cold outside.
Now start figuring in those costs.
How much would it cost you?
How much would it cost for a cleaner to come once every 2 weeks for deep cleans? What would your new monthly mortgage be? How much would it cost to get the nicer dog food this month for your fur baby?
It’s amazing how helpful it is to know the price of something.
It sounds so simple, but it’s such a powerful exercise.
I can’t explain to you how it felt the first time I did this, and I totaled everything up.
This was back in 2012 and I was newly married.
We had just moved to a rental house really far from both of our jobs and honestly, the area was not the safest.
But we moved there because it was a house and not an apartment. We were naïve, and I was 23.
When I totaled up my goals the price tag was $10,000 PER MONTH.
This felt insane to me. I was working at an ad agency in Nashville, TN, full-time for $2,400 a month with benefits. My husband was working a crappy retail job he hated, and we were barely scraping by.
$10,000 felt like it could have been $1,000,000 at that point.
Have you felt like that before? Or do you have a different price trigger?
Now it's time for hugs!
I think back to 23-year-old Elle and I wish I could hug her.
Just like, no matter your age or what you have been through in life, I wish I could hug you too.
You are doing a great job wherever you are now, but you can always strive to make it better.
I’m not going to lie and say that 23-year-old me hustled hard and made $10,000 a month that year.
That’s not what happened.
Instead, I slowly started working up to it. I was 28 before I hit my first $10,000 month and even then, it wasn’t consistent.
Finally, at age 31, I started hitting consistent $10,000 months. It took me 8 years, but I want to help you hit it faster.
I can help you hit it faster by building, launching, and scaling your own eCommerce store.
Have a product idea you want to sell?
Well, now you just need to do the math to see how many you need to sell per month to make your goal income.
If you sell embroidered hats for $7 profit (Notice I said profit, so expenses and advertising costs taken out) then to make $10,000 profit a month you need to sell 1,428 of them.
That’s kinda a lot of hats. Not gonna lie!
And just like that, there is where the magic of online marketing comes in.
Now let's change it up...
Let’s say your shop also sells matching embroidered mittens and scarfs for $7 profit each as well.
If you are advertising them as a set and showcasing how well they work together, then you are increasing your chances of the customer purchasing multiple products.
So now you are making $21 profit on the matching embroidered hat, mitten, and scarf combo, meaning you only have to sell 476 combos to make $10,000.
Once you start to think about your customer’s experience on your site and what products they would genuinely be excited to purchase from you, then the rest can actually be “easy”.
I know I said I hate “easy” but knowing your ideal customer makes it easy because you can create your products, branding, messaging, website, social media, all of it to speak to them directly.
My goal for you is to be as successful as your wildest dreams.
You know those dreams that creep in thinking about your “larger-than-life life”. The dreams where you really allow yourself to think “what if everything comes true?”.
I want those crazy dreams you are having to become a reality.
I know how to achieve those dreams with an eCommerce store. Whether you already have your product ready to go or you are wanting to design it and get it printed on-demand. I can help you achieve it.
I’ve been a web designer for the past 15 years and have fallen in love with eCommerce. In that time, I’ve been listed as a Shopify Expert for over 12 years and I’ve built over 190+ Shopify stores and still counting.
It is safe to say I KNOW eCommerce!
Let me help you!
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